I don’t always agree with Speaking Up boss and Social Enterprise Ambassador, Craig Dearden-Phillips, but his column in this week’s Third Sector is spot on. He firmly demolishes the umbrella-body sponsored nonsense that is ‘full cost recovery’ (FCR).

FCR isn’t an entirely bad idea in principle. It’s a positive alternative to those situations where grant funders want to give organisations money to do a project but specify that none of the money can go towards your ‘core costs’. The intention of this method of grant-funding is to ensure that grant money is spent on the projects that it’s meant to fund.  The practical result of it is that it discriminates against any organisation that has a staff team but doesn’t receive an ongoing grant for those staff members to just turn up.

They have the choice between taking responsibility for a project which their permanent staff team do not manage and play no role in – which reduces the arguments for undertaking it at all and possibly raises the question of whether it can be covered under their insurance – or cross-subsidising the work their staff do with funding from other activities.

So FCR is better than the active and artificial exclusion by funders of costs that you would take into account if you were pricing a job in the market place.

But – as Dearden-Phillips outlines – FCR has no place whatsoever in the world of trading and tendering for contracts, however much the eternally ludicrous Compactites (the Compact, it’s like a legal agreement that’s not enshrined in law and which nobody agrees to) suggest it does.

As a company tendering for a contract your questions are:

(a)   what are requirements of the contract?

(b)  what is the price you are willing to fulfil them for?

The abstract idea of ‘full cost’ is utterly meaningless in a market system. In industries where the main cost is labour, your full costs are whatever you decide they are.

If a commissioning organisation won’t meet your full costs, you either reduce costs, do the work at a loss on the basis of its wider value or you don’t do the work.

And, of course, this is already the reality for most small organisations trying that are trying to establish themselves. You go to some commissioners with a tender for some work. They say “that’s great but will you do it for £75,000 instead of £110,000”.  You say “what about my full costs?”  They say, “well, we’ve got a budget of £75,000 and some work that needs doing, do you want it or not?”

If you’re a small, unknown start-up organisation local dignitaries are indifferent to this slight against your full costs. And you definitely do want it because £75,000 is a lot more use to a small start up organisation than nothing. So you make it work by finding ways to do things more efficiently and/or working later.

As Dearden-Smith points out, this also works the other way and – once you’ve developed your services and your reputation and can do things well for less money than what commissioners are prepared to pay – you can make a profit.

For larger charities and established local providers there’s more scope to insist on your right to your full costs but it’s not clear who benefits from this.

I think it’s completely reasonable for contracts and funding to be awarded on the basis of factors other than the lowest price. And none of this is an argument in favour of commissioners underfunding contracts to the extent that the only way they can be done within the budget is badly. Organisations who deliver better services at a higher cost can and should make the case for being paid to do so but, as Dearden-Smith says, it’s not an organisation costs that are of interest to the purchaser (or the wider public), it’s the value that the organisation offers for the money.

“I would be delighted to extend an invitation to you to accompany me on a tour of London’s social enterprises, I run a network of 1800 of them. I spend my working life demonstrating to people the power and value in our wonderful movement and I would be delighted to do the same for you.”

So says Social Enterprise London (SEL) boss Alison Ogden-Newton at the end of a storming letter to National Association of Voluntary and Community Action (NAVCA) boss Kevin Curley, who has been posing a series of fairly narky question about social enterprise on Twitter.

Unfortunately, as MD of a SEL member organisation and general fan of their work, I don’t think Ogden-Newton has really won the exchange.

My main gripe is that she missed a clear opportunity to sign-off the letter by quoting Ralph McTell saying: “Let me take you by the hand and lead you through the streets of London, I’ll show something that will make you change your mind.”

But I also think that narkiness aside, Curley raises some important points that Ogden-Newton fails to rebuff or, at least, fails to rebuff effectively.

The least interesting question Curley raises is: “[I'm] wondering about social enterprise. Is it charity plus business for social benefit? Or a respectable veneer for profiteers?” Unless Curley’s spotted something I haven’t, there aren’t many social enterprises making big profits by misleading people. In fact, beyond the big boys in the co-operative and employee-owned sectors, there aren’t many social enterprises in the UK making profits at all.

The next question is a fair one: “Does calling your organisation a social enterprise give you a licence to do anything which makes money regardless of mission and values?” – but I haven’t got anything more say about beyond what I’ve already said at length in previous posts.

The tastier questions are Curley’s final two.  First, “Is political enthusiasm for social enterprise – all the parties love it – just an excuse to axe grants in the name of ‘sustainability’?”

The answer to this is definitely at least a partial “yes”.

Ogden-Newton’s response (quoted in full below) misses the most significant points raised by the question. She says: “To imply that politicians see social enterprise as a convenient vehicle to ‘axe grants’ is a misreading of the policies of all the main parties. Certainly in conversations I’ve had, ministers understand that in many cases social enterprises deliver outstanding value for money, but recognise their responsibility to support the ongoing development of the whole of the third sector through financial investment. Social enterprise is not the solution to everything. At SEL we are very clear that not all third sector organisations are suited to a social enterprise model; for much of the sector being a voluntary organisation which uses grants and fundraising to achieve its aims is preferable. But the social enterprise model enables an organisation to use a market driven, business led process to address its mission – it’s a process which is proven to promote innovation, entrepreneurialism and ultimately outstanding social outcomes.”

Obviously ‘we will axe grants and replace them with services funded through social enterprise’ is never going to be a manifesto for any political party. But all three major parties are very keen on the idea that, in situations where a community organisation’s ongoing activities are being funded by a grant, the council (or other agency) can withdraw some or all of the funding for that organisation and the difference will be made up through ‘social enterprise’.

The grant-cutting may be right in many cases (which should particular local groups get a chunk of cash from the council every year forever?) but, though SEL themselves are not prime culprits for this, plenty of politicians and social enterprise advocates both locally and nationally have spent the last five years or so encouraging well-meaning but not especially savvy people running community groups to believe that they can make up their lost grant money by getting their service users to run a café, provide gardening services or engage in some other theoretically commercial activity which – though often enjoyable – will generally cost most organisations more to carry out that they make from it. I’ve been at the conferences and the workshops. This one of the most prevalent policy messages being pumped out into the voluntary sector in recent years and Curley is right to challenge it.

Curley’s final and most crucial question is: “If social enterprise relies on state-funded contracts how on earth does this represent an example of third sector “sustainability”?”

In this case, Ogden-Newton’s answer (again printed in full) is illuminating but, once again, doesn’t actually deal with the most important element of Curley’s question. She says: “It is important to emphasise the distinction between grants and contracts. If an organisation from any sector delivers a public contract then it is providing a service. We do recognise that social enterprises can initially require grant funding in order to develop into sustainable businesses; after all, business development is a process, not an event. But at SEL we are very clear that in order to be recognised as a social enterprise, the organisation needs ultimately to be a business, earning revenue through trading in order to address our most pressing social and environmental challenges.

The social entrepreneurs I work with on a daily basis are some of the most brilliant, community spirited, determined individuals I have ever met. Of course, as with charities, public sector organisations and private companies, the model is open to abuse, but to suggest that at the heart of social enterprise is anything other than the desire to achieve lasting social change is a gross inaccuracy.”

But, in his question, Curley is rightly ignoring the technical labels and following the money. It is, of course, possible to trade with the state and still be a sustainable business with a broad range of income streams. Examples of this include companies flogging photocopiers, graphic design skills or team-building outings to government agencies (amongst a range of other customers) but at the other end of the spectrum you have organisations delivering uneconomic state-funded services – which would previously have been provided by the council or the NHS – to the public on the basis of a contract.

Whether or not their activities are described as ‘trading’ for tax purposes, it’s hard to see how those social enterprises that just provide an outsourced public service in a specific area – and would go bust if the council (or other agency) cut their biggest contract – are businesses in any meaningful sense. Either way, Curley’s point is that these kinds of organisations – that make up a worrying large chunk of the social enterprise sector – are not sustainable unless state funders choose to sustain them.

I don’t know if this is any less true of the organisations that Curley represents (who I imagine are more likely to be funded through grants than contracts) but whether or not it’s a pot kettle black situation that doesn’t make the question any less taxing for the social enterprise lobby. If social enterprise is really a way of doing things that is fundamentally more sustainable than other ways, how and why is it more sustainable? Unfortunately, this exchange reinforces the view that the specific case for the sustainability of social enterprise public service delivery is currently axiomatic to the social enterprise lobby – along with politicians for whom it’s expedient – and entirely inexplicable to anyone else.

Or maybe I’m missing something. Other thoughts much appreciated.

A few things have happened in the world of social enterprise since the last post. Edited highlights from closest to home are that my organisation has joined the Social Enterprise Coalition and, during September, I was up in Leeds for the day and got to meet up with Rob Greenland, who turns to not only to be an astute observer of social enterprise but also a lovely bloke.

More significantly in a wider sense, the Social Enterprise Coalition have appointed their new Chief Executive, the middle tier of the three-tier social enterprise trademark has been unceremoniously junked and there’s a continued gnashing of teeth at the idea that most people have no idea what social enterprise is.

Maybe I’m missing something but I’m not completely clear on the social (or, in fact, commercial) benefits that would be generated by a large percentage of the public having a conceptual understanding of the term ’social enterprise’. Most people I know do understand and (to a lesser or greater extent) aspire to the idea of doing work that has a wider social value than simply paying their bills at the end of the month.

Beyond that social enterprises (or clearly specified types of social enterprise like co-operatives) need to sell themselves on the merits of the goods and services they provide. For my organisation, being a social enterprise is an important part of our story as a company but the label ’social enterprise’ in itself doesn’t tell customers anything useful about our products. I see how with the Fairtrade mark or a Co-operative mark if the was one, the philosophy can part of the product. Social enterprise is too broad and too contested a term to be meaningful in that way.

That doesn’t mean I think that the social enterprise lobby is not needed but it does mean that I reckon it should – as the best bits of it already do – focus more on supporting a wide range of businesses and people to achieve positive social goals and focus less on the promotion of ’social enterprise’ as a quasi-political concept. In ten years time I’d like to see lots more businesses and other organisations getting socially useful stuff done. If that happens then I really couldn’t care less whether or not there’s a percentage increase in people who know what ’social enterprise’ means.

There’s nothing that excites social entrepreneurs more than discussing the meaning of social enterprise. And there’s nothing that excites the social enterprise lobby more than the idea that everything would be all right if only the general public knew what social enterprise is. Neither of these situations are either bad or surprising in themselves but I can’t help thinking that ‘brand wars‘ is shaping up to be one of the most pointless policy debates in the world, ever.

A committee has been set-up to discuss whether the social enterprise trade mark developed by Rise should be rolled out nationally as it is or split into three tiered trademarks: a top tier of organisations who meet a series of strict conditions as to what a social enterprise is; a middle tier of organisations who think meeting a series of strict conditions on what a social enterprise is is a nice idea but not nice enough for them to do it themselves; and a third tier of people who don’t have a business but drink Cafedirect and never take foreign holiday without planting five trees in the back garden first.

Already, some people are up in arms. In the linked article, social enterprise developer, Geof Cox, wants to know why ‘they’ want to ’straight-jacket us’. They don’t, Geof. They want a hook for some publicity campaigns and some funding applications to enable them to do more publicity campaigns – if you don’t want to sign-up to whatever the official version of social enterprise ends up being they’re not going to make you and it’s unlikely to have any major effect on anything you’re doing.

Back in the real world, the debate doesn’t really matter either way to anyone whose actually doing social enterprise. If the conditions for being an official social enterprise turn out to be in line with what our organisation already does and wants to do already then it’ll make sense to sign-up and get some useful publicity. If they don’t, then we’re not going to be changing our approach to satisfy the whims of the social enterprise lobby, who are mostly very lovely people but are neither our paying clients nor our stakeholders.

My instinct is that, unlike Fair Trade or being a Social Firm, the notion of social enterprise is far too subjective and disparately delivered to be usefully trademarked. The brand debate is an interesting intellectual exercise but it certainly shouldn’t be allowed to become a distraction from the ongoing challenges of keeping on paying the bills while doing something socially useful. But it’s going to run and run and run.

Interesting changes over at the Staggers, where the Upstarts social enterprise awards have mutated into some awards for regeneration.

Despite the incongruous claims that “The 2009 Upstarts Awards will recognise excellence in all aspects of social enterprise.” five out of six of the Award categories have no direct connection to social enterprise at all. In three of those cases: ‘Best Local Authority for Regeneration’, ‘Best Developer for Regeneration’ and ‘Best Elected Advocate for Regeneration’, even a tangential connection is not immediately obvious.

Personally, I’m dubious about awards for businesses in a general sense – the main prize we’re looking for as a social enterprise is to grow sustainably as a business while doing something socially useful – but I wonder whether the Staggers apparent loss of interest social enterprise scene is significant of anything wider. Does anyone know?

News from Capacitybuilders that there’s been a bit of an overflow of entrepreneurialism as a result of the launch of the Modernisation Fund:

“Dear bursary holder,

Important clarification about the Real Help for Communities: Modernisation Fund

It has come to our attention that a number of organisations in the London area were contacted by an organisation called “Whitebox” or a project called the “London Turnaround”, encouraging them to apply to the Government’s Real Help for Communities: Modernisation Fund.

This email is to make it clear that Whitebox are not agents of Capacitybuilders, nor partners in delivering the Modernisation Fund. The Whitebox ‘London Turnaround’ programme’ and the Whitebox ‘Modernisation Package’ are not strands of the Real Help for Communities: Modernisation Fund. Statements made by Whitebox in emails sent to Third Sector organisations that “funding from Capacity Builders will cover your IT requirements for up to two years” are not accurate.“

Indeed.

Social Enterprise magazine reports that: “Government researchers seem to have stumbled on another 7,000 social enterprises, pushing the figure to 62,000 in the UK.” The full story is here. The best bit is a cabinet office spokeswoman saying that: “Because the methodology has changed we cannot compare this figure with previous estimates, however, we do believe that the number of social enterprises is increasing and therefore this new estimate is consistent with feedback from our partners that the sector is growing, which is great news.” Great news indeed.

Following on from the previous post on the government’s unsuccessful attempts to artificially stimulate volunteering, Third Sector has news of the crudest manifestation of that policy – an £8million scheme to ‘offer’ volunteer placements to the unemployed.

It’s not going very well: “Tom Flood, chief executive of the BTCV, told Third Sector he was committed to the programme, which aims to match 34,000 jobseekers in England with volunteering placements by March 2011.

‘But because the brokerage programme was rushed through, there wasn’t enough time to design it properly and the brokers have faced difficulties in running it,’ he said.

“In areas of high unemployment, the sector does not always have the capacity to create enough volunteering placements. In other areas, the jobseekers decide not to do placements.”

Miles Sibley, development director at BTCV, said only about a quarter of jobseekers referred to the brokers by job centres finished volunteering placements.”

What’s more: “Third Sector has also learned that the scheme is meeting only half of its monthly targets and that one of the four charity partners – BTCV, CSV, Volunteering England and v  – is underperforming and might be forced to pull out or accept a reduced role.”

This scheme is part of the government’s recession-busting stimulus package. A package that includes a lot of very sensible measures and other schemes – such as the Future Jobs Fund – that are ambitious but potentially exciting. The problem with the volunteering brokerage splurge is that it’s a replication of existing practice – such as the offering of volunteer placements under the New Deal – which has always had, at best, ‘mixed results’. It ought to be but, to policy makers, isn’t an obvious point that a general prerequisite for a successful volunteer placement is an active desire to volunteer.

Irrespective of that volunteers aptitude, sending a charity or community organisation a volunteer who has been cajoled into taking a placement – either through threat of lost benefits or in order to avoid the latest round of soul-destroying back to work provision – does not usually amount to doing that charity or community group a favour.

That’s not to say that these type of placements should happen at all. Where an organisation has a member of staff whose explict role is to work with and develop the motivation, skills and confidence of volunteers, it can end up working very well. But where an organisation just has an over-stretched staff team with lots to do, having to supervise an unmotivated volunteer is more likely to frustrate than promote positive social outcomes. And it’s not really surprising that 75% of these ‘volunteers’ don’t finish their placements.

This is a bit different. Wordia is, apparently, a website where people post videos of themselves talking about words. This week, Social Enterprise London(SEL) has lined-up a batch of social entrepreneurs (what is the collective noun for social entrepreneurs) to talk about words connected to social enterprise. SEL kicks off today with some interesting thought on ‘profit’. Big Issue boss John Bird will be one of those chipping in later in the week.

In addition to all the other challenges currently facing the Prime Minister, comes the news that his attempts to promote volunteering don’t seem to be getting very far. Third Sector reports that The Department of Communities and Local Government’s latest Citizenship Survey reveals that 26% of the population are now regularly involved in formal volunteering, compared to 28% in 2003, 29% in 2005 and 27% in 2007-2008.

On the basis that you are what you do, I obviously do think volunteering’s important. I first became a charity trustee at the age of 19 and carried on doing that for over 7 years. Now, in addition to the day job, I am currently a non-exec director of one not-for-profit company and also take part in what the Citizenship Survey would label ‘informal volunteering’ for at least five arts and civic organisations on an ongoing basis.

There’s no doubt whatsoever that volunteering as an activity freely entered in by organisations and individuals can be a positive experience for all concerned – whether it’s small, entirely voluntary groups operating at a local level or large national operations such as CSV. What I’m less clear on is the sense behind the government’s attempts – prominently backed by Gordon Brown himself – to artificially stimulate volunteering by the creation of ‘volunteering opportunities’ and their particular focus on the volume of voluntary activity.

Surely a meaningful volunteering opportunity is created either by a social need or the desire of some people to do something, and ideally both of these things. I’m not arguing that the ‘volunteering opportunities’ created through funding such as the government’s flagship youth volunteering Quango ‘V’ – set up with the aim of involving 1 million new volunteers – are necessarily not responses to local need or volunteers’ desire to take positive action but the focus on the volunteering opportunities rather than social outcomes of what the volunteers seems to be more geared towards positive press releases than positive social action.

It may not be a complete coincidence that while failing to increase the % of people volunteering, the government and its partner agencies have also failed to make a coherent case for why a numerical increase in the number of people ‘taking advantage of volunteering opportunities’ is a good thing in itself. Rob Greenland has written sensibly on some of the issues for social enterprises to consider when deciding about how to work with volunteers.

Neither those points or mine are a case against volunteering. I have benefited a lot from volunteering opportunities. My social enterprise wouldn’t exist now if I didn’t have the contacts and experience I’ve gained through volunteering. My social enterprise wouldn’t function effectively now without the work of both formal and informal volunteers.

My position is clear. The government and its partners should stop promoting volunteering as an end in itself. They should put their cash and energy into supporting socially beneficial community activities and let the people running and benefiting from those projects worry about how many volunteers are needed and what kind of ‘opportunities’ they need to offer to attract them. That doesn’t mean that there shouldn’t be organisations promoting and facilitating volunteering but it means that they should be far more focused on social outcomes and far less focused on numerical targets for numbers or percentages of people volunteering.